Başak Aytekin, hotel revenue consultant.

About

I spent my career inside the world's leading hotel brands, learning on the floor how revenue is actually made.

At Amadeus Hospitality I worked as Customer Success Manager; as the lead for the IMEAT region I supported more than 200 hotels on system adoption and profitability. At Doğuş Hospitality & Retail I worked as Cluster E-Commerce and Revenue Analyst, managing digital sales, pricing and e-commerce processes across multiple hotels. At Hilton International's Watford HQ I was part of the Global Deployment & Change Management team, working on server and system setup, database configuration, team training and go-live for hotel projects opening or rebranding around the world.

Throughout my career I have worked with leading global hotel brands including Hilton, Marriott International, The St. Regis Istanbul, Mandarin Oriental Bodrum, Raffles Istanbul, The Ritz-Carlton, Istanbul and Pera Palace Hotel Jumeirah, giving me deep exposure to both the operational and the commercial dynamics of the industry.

For the detail of what I offer

My grounding

I entered the industry straight out of Etiler Tourism and Hospitality Vocational High School; I then graduated with honours in Hotel Management from Özyeğin University and completed my MBA at the same university. My academic grounding and my experience with global brands allow me to turn data into strategic insight and produce measurable, sustainable results for hotels.

My approach

My work does not stop at revenue growth. I support decision-making with regular performance reporting, management dashboards and KPI analysis. By making sales, reservations, CRM and PMS systems work together, I strengthen data flow, improve operational efficiency and help sounder commercial decisions get made. Through training for sales and reservations teams, I make sure the strategies we develop are applied correctly in practice and that lasting knowledge stays within the organisation.

My aim

My aim is to maximise hotels' revenue potential, develop the right pricing strategies, raise the capability of teams and support investment decisions with reliable data. I analyse the dynamics unique to each hotel and build strategies that deliver sustainable growth and long-term profitability.

Selected Work

Experience proven on the floor.

Global Hotel Openings and Technology Operations

For around 1.5 years I worked on the operational pre-opening of new hotels across different countries for one of the world's leading global hotel chains.

PMS installations
Cloud and physical server infrastructure setup
Data configuration
System integrations (interfaces)
End-to-end interface testing
Go-Live planning and operational transition

Planning and commissioning the systems that keep hundreds of operations running smoothly on opening day.

Excellence in International Service Standards

In an International Mystery Guest audit, I scored a perfect 100 out of 100 on behalf of the reservations and sales department.

Reservation processes
Sales approach
Guest communication
Needs analysis and solution-focused approach
Service standard

100/100 — full application of global brand standards across every area. A large part of the sales approach I teach today comes from this hands-on experience.

Growing Direct Booking Revenue

Through reservations and revenue management work at a five-star seasonal resort, I increased the direct booking rate by 15% within a single year.

Restructuring the reservation teams' sales approach
Optimising guest communication processes
Developing CRM usage scenarios
Building revenue-increasing sales strategies
Operational improvements that encourage direct booking

+15% direct bookings, lower OTA commissions and higher net profitability for the hotel.

PMS, Channel Manager and Revenue Management Systems Expertise

I have worked for years on the operational structures of PMS, Channel Manager and Revenue Management systems used at global scale.

PMS setup and management
Channel Manager integrations and OTA connections
Rate mapping and inventory management
Revenue management processes
Interface testing and Go-Live operations
System migration projects and operational optimisation

An approach that doesn't just use the technology, but evaluates it together with operations, sales and revenue management.

Brands I have worked with

Hilton
Marriott International
The St. Regis Istanbul
Mandarin Oriental Bodrum
Raffles Istanbul
The Ritz-Carlton, Istanbul
Pera Palace Hotel Jumeirah

Education

Tourism and Hospitality · Etiler Tourism and Hospitality Vocational High School
Hotel Management, with honours · Özyeğin University
MBA · Özyeğin University

The next step

Let's read your hotel's numbers together.

Contact